CLIENT
SPORT FOR GOOD
Charity running events supporting kids with Down syndrome
PROJECT
EVENT DESIGN + BRANDING
A runner on a tree-lined park path at a Sport for Good charity race, the event logotype overlaid

BRIEF

A 2023–2026 partnership: seven charity running events designed end to end — medals, race shirts, advertising, banners and social media.

Design pulled its weight commercially. Several high-profile partners signed on and named the visual work as one of the deciding factors.

The remit grew with the results — a new logo for the sports-event branch, a new identity for the parent charity fund, and a landing page.

A finisher's red medal ribbon at the back of the neck Event merchandise laid out on grass — branded towel, water bottle, socks and sneakers
A couple in red Sport for Good race kit in front of the event backdrop A red race shirt hanging outdoors on a pole Hands folding a red race shirt against red slats A runner in the red tracksuit holding up a race shirt on a hanger Close-up of the race shirt lettering
Rows of finisher medals with red ribbons Close-up of stacked finisher medals
Runners at the start line of a Sport for Good charity race

RESULTS

+30–100% REGISTRATION GROWTH
+50–150% REVENUE GROWTH
CORPORATE AND SOLO ENTRIES BOTH UP
MULTIPLE NEW HIGH-PROFILE PARTNERS
A runner waving to the camera on the park course during the race