CLIENT
AK BARS HOCKEY CLUB
PROJECT
MERCH DESIGN

BRIEF

From 2022–2026, I designed multiple merchandise collections for Ak Bars — one of the top clubs in the Kontinental Hockey League (KHL), Russia's premier professional hockey league.

The response exceeded expectations: several pieces sold out completely, and select items became everyday staples for star players with millions of fans worldwide.

The designs have traveled far beyond the rink — spotted on the streets from Asia to North America and even within the Moroccan Olympic Committee.

Ak Bars drop 2 — studio product shot of a man in a dark-green quarter-zip Ak Bars drop 2 — studio product shot of a woman in a pink hoodie Ak Bars drop 2 — studio product shot of a man in a cream quarter-zip Ak Bars drop 2 — studio product shot of a woman in a pink tee Ak Bars drop 2 — studio product shot of a man in a dark-green hoodie
Ak Bars drop 1 — model in a black club hoodie Ak Bars drop 1 — model leaning on a rail in a cream tee Ak Bars drop 1 — a couple walking outside in Ak Bars streetwear Ak Bars drop 1 — model looking down in a dark club tee Ak Bars drop 1 — model in a backwards cap and club tee
Ak Bars drop 3 — model in a cream club tee Ak Bars drop 3 — model seated on a bench in a grey bomber Ak Bars drop 3 — model in the mall in a club tee Ak Bars drop 3 — model in a bomber jacket Ak Bars drop 3 — model at a table in a green hoodie
Ak Bars merch — model in a bomber jacket over a club tee Ak Bars merch — night shot of a model in a grey club tee and white skirt at a bakery window

RESULTS

230% LICENSING REVENUE GROWTH 2022–2025
3 COLLECTIONS WORN BY FANS AND STARS
MULTIPLE KHL MEDIA & LICENSING AWARDS