CLIENT
KAZAN RACECOURSE
International equestrian sports complex
PROJECT
COMPLETE RE-BRANDING
A rider on a chestnut horse performing dressage on the sand arena at Kazan Racecourse

Kazan Racecourse is an international equestrian sports complex — Russia's key destination for horse racing since 1868.

In 2024 I delivered a complete rebranding: logo, typography and color system, art direction, social media, merch design and physical navigation across the venue.

Kazan Racecourse primary logo — three stylised horse heads forming a tulip, white version Kazan Racecourse primary logo — three stylised horse heads forming a tulip, dark version

main logo

Deep-blue brand card with the tulip logo resting on grey marble beside red barberry sprigs

Oranienbaum

▲ logo and title text ▼ main text

Montserrat

Ghost
White

0 2 0 0
255 250 255
#FFFAFF

Onyx

69 62 59 49
61 61 62
#3D3D3E

Raisin
Black

0 0 0 98
41 39 40
#292728

Falu
Red

29 100 94 37
117 32 31
#75201F
▲ main colour palette accent colour palette ▼

Myrtle
Green

77 33 49 17
74 108 111
#4A6C6F

Tiffany
Blue

62 0 32 0
105 209 197
#69D1C5

Carolina
Blue

55 14 11 0
126 179 206
#7EB3CE

Oxford
Blue

96 83 48 61
12 27 51
#0C1B33
Poster mockup — the tulip logo embossed across a modern building facade
Black branded notebook with the embossed tulip logo on a deep-red ground
Model wearing a grey Kazan Racecourse bucket hat and a white branded long-sleeve
Close-up of a white t-shirt with the Cyrillic Kazan Racecourse wordmark embroidered on the chest
Hand holding a white branded phone case with the vertical Kazan Racecourse wordmark, against an orange backdrop
Macro of a grey cap with the Kazan Racecourse wordmark embroidered on the front
Grey branded baseball cap floating on a plain white background
Cream canvas shopper bag with the tulip logo, standing against a warm neutral wall
Red poster — a jockey racing, with the vertical Cyrillic wordmark Black poster — a galloping horse behind the vertical Cyrillic wordmark Blue poster — a jockey racing, with the Cyrillic wordmark and event details
Business cards on grey marble — a black-marble director's card and a white card with the tulip logo
Ceramic tile pattern — interlocking red, navy and light-blue tulip motifs
Back of a white long-sleeve with the tulip logo and wordmark, patterned sleeve, against deep blue Navy paper bag with the tulip logo and wordmark hanging on a weathered red door